Fractional Marketing Leadership for B2B SaaS

Clear positioning. Sharp messaging. Marketing that finally works.

With 20+ years of experience in B2B SaaS marketing, you get clear positioning, sharp messaging, and marketing that’s led with focus, structure, and accountability. All without the cost of a full time hire. 

How I Help
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Clarify Your Positioning and Messaging

Turn complex ideas into clear, compelling messaging that resonates with your audience and supports every stage of your funnel.

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Create Content That Converts

Elevate your website, content, and sales materials so they clearly communicate your value and move prospects to action.

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Gain Clear, Confident Marketing Leadership

Bring structure, direction, and accountability to your marketing so your team and efforts are aligned and effective.

Why Fresh Coast Marketing

Senior-Level Leadership Without the Full-Time Cost

Get the strategic thinking and hands-on leadership of a VP of Marketing without the overhead of a full-time hire. I step in as an embedded partner, bringing clarity, direction, and accountability to your marketing from day one.

Clarity Before Complexity

Strong positioning and messaging are the foundation of effective marketing. By getting your story right first, everything that follows - your website, content, and campaigns - works harder and delivers better results.

An Embedded Partner, Not an Outside Vendor

This isn’t outsourced marketing. I work alongside your team as a true partner, aligning efforts, guiding execution, and ensuring your marketing moves forward with focus and purpose.

Built for B2B SaaS

With 20+ years in B2B SaaS and startup environments, I understand the pace, pressure, and complexity of your world. That experience translates into faster clarity, smarter decisions, and marketing that actually works.

Clients & Experience

  • Headshot of smiling female tutor with short blonde hair wearing a lanyard.
  • Headshot of smiling male tutor with medium-length black hair wearing a lanyard.
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  • Logo of Label Insight with a stylized bar chart icon above the company name.
  • Logo for Career Builder featuring a stylized circular graphic and bold text.
  • Logo for Boyne Country Sports featuring blue and gray mountains and stylized text.
  • Logo for AKT Advanced Ketogenic Therapies with blue and black text.

Let’s talk.

I work with a select number of B2B SaaS teams at a time. If you’re looking for a fractional marketing executive with B2B Saas experience, let’s start the conversation.